Pabst Blue Ribbon
Family Pale Lager Style North American Lager
Country USA (IL)
ABV 4.7%
Producer Pabst
Price $
Packaging 12oz/355ml, 40oz/1.18L bottle; 12oz/355ml, 16oz/473ml, 24oz/710ml can
Characteristics Refreshing
Overview Pabst is a classic example of a beer that through clever marketing managed to convert itself from a down-and-out US brand to the lifestyle drink of urban hipsters. The revolution seems to have started at Portland’s Lutz Tavern in the early 2000s. For more on the retro-chic revivial of Pabst, read Edward McClelland's excellent article on salon.com.
Flavors and aromas We don’t see this beer winning many more World’s Fair prizes, but as a budget lager it holds its own in its price class, with perhaps a touch more hop character than similar offerings. It will doubtless remain a staple of “Dollar Pounder Nights” for years to come.